Base.

your foundation for business.

Introducing Base Mawson Lakes — a new benchmark in industrial innovation. We partnered with the project from the ground up, delivering naming, brand identity and stationery design that reflects its strength, clarity and forward-thinking intent.

The name Base speaks to both foundation and function — a place for businesses to build, scale and evolve. This thinking is carried through a bold, geometric identity, where refined forms and structured layouts create a sense of confidence and permanence. The custom icon, derived from a lowercase ‘b’, is deliberately grounded and architectural — a mark designed to feel solid, adaptable and built for growth.

Our Role

Naming

Brand Identity

Stationery Design

Credits

Foundry Projects

Leyton Property

Open case booklet showing a white page with text 'Welcome to your home base' and an image of a modern building with the word 'Base' at the bottom.
A dark gray silhouette of the state of California next to the word 'Base' in gray text.
A package of foundation makeup with the text 'Base. Your foundation for business in the 5095' on the front.
Black and white image of a modern office building with the word 'COMPANY' on the upper left corner and the number 04. There are trees and bushes outside, with cars parked in front. Two people are visible walking past the building, one in the foreground and one near the entrance.
View of a modern commercial building with black metal roll-up doors, large glass windows, and a parking lot in front with several parked cars, blue sky, and a man standing near a car talking on the phone.
Light gray background with large bold black text that reads "Base." and smaller text underneath that reads "Mawson Lakes".