The Bloomist

wild and romantic.

We partnered with The Bloomist, a bespoke Adelaide wedding florist, to create a brand identity that embodies their signature style: wild and romantic. With over a decade of experience, The Bloomist is known for curating dreamy floral spaces that feel both effortless and editorial.

Their new identity features a modern serif paired with delicate script accents, and a custom emblem formed from two interwoven B’s blossoming into a flower. The result is a visual language that feels elegant, romantic, and deeply aligned with the way they design weddings — with intimacy, artistry, and heart.

Our Role

Brand Identity

Stationery

Social Media Templates

Credits

Gretl Watson-Blazewicz

A close-up of pink flower petals with a white card featuring embossed cursive letters and additional printed text that says "WILD & ROMANTIC" and "ROMANTIC BLOOMS".
Close-up of a round, dark purple object with white cursive initials 'B B' on it, placed on a beige textured surface with shadows.
Partial view of a book cover titled 'The Bloomist' with beige background and elegant black cursive text.
A backdrop of white wedding dress fabric with a bouquet of white flowers, surrounded by five smartphone screens displaying wedding floral arrangements and related social media posts.
Cover of a book titled 'The Bloomist', subtitle 'Wild & Romantic', with elegant white text on a dark, moody background.
Indoor scene with large windows and abundant pink, white, and red flowers, including roses and hydrangeas, arranged near the window
Large bouquet of white and pastel-colored flowers in front of a row of tall, dark green trees under a clear, partly cloudy sky.